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Diversity in Sport: 2021 Round-Up
Rhys Weightman

From the appointment of Sport England's first director of equality, diversity and inclusion back in January through to the December news that the NHL would be extending its commitment to inclusivity, diversity and inclusion (D&I) provided a key theme for sports organisations across the globe in 2021.


Here, we take a whistle-stop tour of some of the key D&I developments in 2021... 


January 

The year kicked off with the aforementioned appointment of Viveen Taylor as Sport England's first director of equality, diversity and inclusion, a role dedicated to ensuring everyone can enjoy the benefits of being physically active regardless of their background.


UK Athletics (UKA) announced the launch of a series of key activities as part of its ED&I programme. The governing body set out plans to create a new mentoring programme and offer inclusion workshops. 


February 

The Premier League launched its No Room For Racism Action Plan, building on the existing moves to promote equality, diversity and inclusion. The plan features commitments to create greater access to opportunities and career progression for Black, Asian and other minority ethnic groups in football. 


Champion cyclist Tao Geoghegan-Hart hit the headlines when he announced he was taking action to tackle cycling’s diversity “problem” by sponsoring an U23 rider to join his former team. He said he hoped it would be “the beginning of a joint effort to increase racial diversity within the amazing sport of cycling”. 


In the same month, double Paralympic champion Kadeena Cox was appointed on the Sports Monitoring Advisory Panel to hold to account publicly-funded sporting organisations over their Black Lives Matter-inspired pledges. Describing the sport as "mainly white middle class", Cox said she wanted to "create change" in cycling and improve representation within the sport.


March 

In the US, the Institute for Diversity and Ethics in Sport (TIDES) released the Complete 2020 Racial and Gender Report Card, which analysed individual report cards of MLS, the NFL, MLB and college sport. It revealed that the WNBA and NBA continued to set the industry standard in diverse, equitable and inclusive hiring practices.


Back in the UK, the Royal Yachting Association (RYA) unveiled its plan to change the perception of boating as being elitist, too white and for middle-class people or millionaires. The “10 steps to progress” plan covers ethnicity, gender and LGBTQ+ inclusivity to “make all forms of recreational boating inclusive, accessible and attractive to all”. 


April 

The BBC reported that 35 leading sportswomen had joined the charity programme 'Unlocked' to tackle the lack of diversity across sport. Among the women who joined the initiative, set up by the Women's Sport Trust, were footballers Nikita Parris and Caroline Weir and five-time Paralympic champion Hannah Cockcroft.


May 

The former Nottingham Forest defender Wes Morgan retired from football and declared a move into the governance of sport to enforce change around racism and diversity. Morgan said: "If I could get into those positions, I would try and make positive change in that sense. I think that's when you'll see real change when someone the likes of me gets there." 


Stakeholders in British horse racing came together under a "unified industry commitment" to improve diversity and inclusion across the sport. The commitment revolves around five areas of leadership and accountability, good governance, education and awareness-raising, celebrating racing's diversity and engaging new audiences. 


June 

McLaren announced the creation of a new alliance as part of its commitment to increasing diversity in motorsport. McLaren Racing Engage aims to "advance the team's diversity, equality and inclusion agenda as part of its broader sustainability programme".


British snowsport governing bodies launched a new Diversity and Inclusion Advisory Group, with representation from GB Snowsport, Snowsport England, Snowsport Scotland and Snowsport Wales to improve representation in the sport. 


July 

Sport England released its internal Diversity and Inclusion Action Plan, which outlined its ambition to tackle inequality within the organisation. The plan represents Sport England's objectives for ensuring equality, diversity, and inclusion for the next four years, recognising the principles set out in the Code for Sports Governance. 


As reported by the BBC, sport governing bodies were told in July that they must improve diversity in their organisations or face losing funding. Funding bodies Sport England and UK Sport updated their code, meaning publicly-funded organisations have to produce a Diversity and Inclusion Action Plan (DIAP) to show how they are getting more women, disabled people and those from ethnic minority backgrounds involved in the running of sport.


August 

New Zealand Football launched a review of cultural diversity that included potential plans to drop the “All Whites” nickname for the men’s national team. The governing body sought feedback from stakeholders on the change due to concerns the handle carried racial undertones. 


The Economist released a report stating that the Tokyo Olympics was more diverse than ever. Despite this, a presentation given to Sport England’s talent inclusion advisory group claimed that Team GB was not representative of the diversity of Great Britain and Northern Ireland, with too many sports dominated by white, suburban sportspeople and too few encouraging athletes from urban areas. 


September 

New chair of the Rugby Football Union (RFU) Tom Ilube spoke publicly for the first time since taking the role, setting out his ambitious plans to transform English rugby and do more to make it a sport for all. 


TIDES released a report detailing race and gender among sports media in the US, which confirmed the industry remains overwhelmingly white and male. "We need more women in this industry," said Lisa Wilson, former APSE president and a key adviser to the study. "We need those voices. We need that perspective. We need them making coverage and hiring decisions."


October 

Formula One Champion Sir Lewis Hamilton established a new charitable foundation to support under-represented young people in the UK, with a £20million pledge. Mission 44 aims to “support, champion and empower young people from underrepresented groups in the UK”, with side project Ignite aimed at improving diversity in motorsport.


Researchers from Loughborough University outlined recommendations to enhance the diversity of sports coaches across the UK. The research identified a series of structural and cultural barriers experienced by coaches, including socio-economic and cultural constraints, limited knowledge and financial accessibility of local coaching opportunities, and negative experiences and exclusion when coaching. 


November 

Azeem Rafiq's testimony on racism in cricket led to a specific focus on the experiences and progression of South Asians in cricket, with England and Wales Cricket Board (ECB) chief executive Tom Harrison declaring a "sense of belonging" must be created for everyone.


Sky and Kick It Out announced a partnership with the University of Liverpool Management School to launch the Kick It Out Scholarship Programme. The scholarships are targeted at Black and other under-represented ethnic minorities applying for the 2022 Football Industries MBA qualification. 


Across the Atlantic, TIDES released a diversity report for racial and gender hiring in Major League Soccer saw a “substantial” increase in its scores for hiring women at team and league level after four years of declines. 


December 

The Commonwealth Games Federation (CGF) launched the Commonwealth Sport Pride Network to promote LGBTQ+ inclusion at the Commonwealth Games and beyond. It has four goals, including creating a safe space for LGBTQ+ people and allies to undertake activities as a community, raising awareness of LGBTQ+ participation in Commonwealth sport, supporting relevant bodies through information-sharing, training and education, and providing a platform to pursue LGBTQ+ acceptance and equality across the Commonwealth.


In the US, the NHL Board of Governors provided an update on the league's continuing efforts to ensure that the game is safe, inclusive and respectful and that the NHL and its clubs provide welcoming workplaces for all. The report, "Respect Hockey - Committing Ourselves to the Game's Greatest Values", focused on four pillars - Prevention, Reporting, Counselling and Accountability.


Stay tuned to the level= blog for a look at what’s ahead for diversity in sport in 2022. 


Your partner in action 

The future of sport is driven by difference. Here at level=, it’s our mission to help every sports organisation, regardless of size or scope, bring diversity and inclusion to their leadership and broader teams. 


Whether you are building greater equity within your organisation or looking to take the next step in your career in sport, our team is committed to working with you to offer the skills, services and access to a globally diverse and level field of possibility.


Connect with us on 020 8392 9959 or email hello@levelequals.com.

By Rhys Weightman 05 Dec, 2023
Bullying is something no-one should have to deal with. While we often associate bullying with childhood, the reality is that bullies can follow people throughout the entire lives, impacting the performance, and culture of workplaces. While conflicts in the workplace are natural, there’s a difference between misunderstandings and clashes among teams, and consistent abuse. Although it’s important for employees to stand up for themselves, and seek assistance when dealing with bullies, HR managers and business leaders also play a role. Direct line managers, supervisors, and executives also need to implement strategies to ensure they’re creating a supportive, respectful company culture. Here’s everything you need to know about overcoming bullying in the sporting space. Defining Workplace Bullying: Identifying the Signs To overcome bullying in the sports, leisure and recreation workspace, business leaders and their employees first need to recognise the signs. Bullying can appear in a range of forms, from name calling, to the deliberate isolation of specific employees by other individuals or groups. However, the Workplace Bullying Institute (WBI) gives the concept a clear definition. It says bullying is any repeated, harmful mistreatment of one or more people by one or more perpetrators. Workplace bullying can happen both offline and online, particularly in today’s world of hybrid and remote work. It can also include: · Name calling or abusive language · Ignoring, isolating, or excluding members of staff · Belittling or making fun of an employee · Scapegoating or blaming other employees for issues · Manipulation or coercion · Spreading rumours about an employee · Aggressive or violent behavior Even business leaders can be perpetrators of bullying, when they set their employees up to fail, disregard them, or overwhelm them with menial tasks. Workplace bullying is extremely common, with 30% of Americans saying they experience this issue in their profession. Unfortunately, the side effects can be disastrous for both businesses and individuals alike. Consistent bullying can cause stress, ill health, and burnout for employees. It also harms team productivity, and increases a company’s chance of talent turnover, leading to significant skill gaps and problems with long-term performance. Handling Workplace Bullying: Global Factors Workplace bullying in the sport industry is an issue that arises all over the world. While the negative impact it has on businesses and employees is consistent wherever you are, the solutions companies and team members can use to deal with bullying vary depending on location. For instance, the UK and Australian governments have both implemented anti-bullying legislation , such as the Equality Act in the UK, and the Fair Work Act in Australia. In these regions, organizations/organisations are encouraged to implement comprehensive anti-bullying policies, outlining unacceptable behaviours, reporting procedures, and consequences for perpetrators. Employees are also encouraged to deliver training and awareness programs, to educate employees about the effects of workplace bullying and how to recognize it. In the US, workplace bullying is addressed through various channels, including legal recourse. While there are no specific federal laws against bullying, many US companies still adopt anti-bullying policies to create a safe and inclusive workspace. Additionally, the US Equal Employment Opportunity Commission shares guidelines team leaders can use to address workplace harassment and bullying. Effective Strategies for Handling Workplace Bullying Though there are different regulations and legal solutions in place for workplace bullying depending on where you are in the world, business leaders can still experiment with a range of universally effective strategies for mitigation, no matter their location. Some of the best ways to combat workplace bullying include: 1. Establish and Share Clear Policies First, it’s important to develop and communicate clear anti-bullying policies for the entire workforce. These policies should outline examples of unacceptable behaviours, as well as the potential consequences for perpetrators. Ensure team members understand which reporting mechanisms are in place to ensure they can seek out assistance if they feel harassed by another team member. All employees should have access to accessible, confidential reporting mechanisms, to help them seek out help without fear. 2. Promote a Respectful, Inclusive Culture Today’s most innovative companies are already investing in Diversity, Equity, and Inclusion initiatives, designed to create equality and respect between team members. This is important at a time when 76% of job seekers and employees believe DEI initiatives are crucial. Promoting a culture of respect and inclusion in the workplace helps to minimise the risk of bullying. Team members should be encouraged to embrace the diverse characteristics of their work mates, and reminded that harassing behavior will not be tolerated. Leaders should set examples, by consistently treating team members with dignity. 3. Invest in Training and Education Investing in educational programs in the workspace isn’t just crucial to give employees access to new technical skills or improve workplace engagement. It can also be a valuable way to promote bonds between team members, and hone soft skills. Consider investing in educational resources that focus on teaching valuable communication, collaboration, and cooperation skills. Provide team members with educational resources to help them understand the effects of bullying, and what they can do to recognise, address, and even prevent the issue. 4. Respond to Reports Correctly Simply ensuring employees in the workplace can report instances of bullying isn’t enough. Companies also need to be willing to act rapidly when an employee is facing harassment. All reports issued by team members should be investigated thoroughly, promptly, and impartially. The consequences for perpetrators should be significant, but also consistent and fair, based on the nature of the situation. Additionally, business leaders in the sport industry should ensure support is available to victims following the event. This could include offering counselling, mediation, or coaching sessions. 5. Stay Vigilant Unfortunately, even as business leaders continue to invest in initiatives to make their companies more welcoming and supportive to employees, bullying is still an issue. In today’s world of hybrid and remote work, it can be even harder to spot problems, particularly when harassment happens online, or through video meetings. To stay on top of the problem, managers and business leaders need to be vigilant about monitoring the workplace environment. Pay attention to the behaviours of employees, investigate instances of severe stress and burnout, and constantly promote team bonding. Workplace bullying is unfortunately a global, persistent issue, that requires attention from both employees, and business leaders. Addressing instances of bullying effectively isn’t just the key to creating a more attractive company culture. It’s also important to ensuring employees can feel engaged and productive at work, and helps to reduce the risk of talent turnover. The right initiatives can even help to make your business more appealing to industry talent.
By Rhys Weightman 21 Nov, 2023
Level= takes great pride in our recognition for outstanding work in the sports industry at the esteemed Football Business Awards held in London in May. We were honoured to receive the Silver Award in the Equality, Diversity, and Inclusion category. This award is a testament to our commitment to putting diversity at the core of our mission and engagement. We were in excellent company, with notable nominees including Brighton & Hove Albion FC, Aston Villa FC, Chelsea FC, Liverpool FC, and Watford FC. Our purpose is clear: to empower every sports organisation with inclusive recruitment practices designed to eliminate bias and ensure fairness in hiring decisions. We've collaborated on numerous projects with Brentford FC and The Premier League, aligning with their dedication to equality, diversity, and inclusion through our consciously inclusive approach to hiring. By proactively reaching out to diverse communities and employing a debiased process, Level= has increased the representation of underrepresented groups within these organisations. Jon Varney, CEO of Brentford FC, underscores the benefits of our anonymisation process: "We piloted an anonymous recruitment process for several executive roles within the Club. This approach has allowed numerous candidates from underrepresented groups to advance to the final stages and secure full-time contracts with us." Amy Field, The Premier League Policy Department Operations Manager, recognises the limitations of traditional recruitment methods like CV and cover letters: "It's evident that, among the multitude of applications we typically receive, we might have overlooked some candidates based solely on their work history." At Level=, we persistently challenge the conventional approach to bring about positive change in sports recruitment. Our commitment to creating a level playing field for all candidates has resulted in attracting a more diverse pool of talent, all while significantly reducing the recruitment time for dedicated hiring teams. Click here to see the organisations we have worked with
By Rhys Weightman 07 Nov, 2023
We all feel a little overwhelmed at times. Life, work, relationships, and countless other factors can make even the most organised person feel as though they’re drowning in their to-do list.
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