being the change

about us about us

Inequality and discrimination have a profoundly debilitating effect on society. Yet being inclusive requires more than just a conscience; it demands integrity and know-how.

level= was established by Miles Lloyd and Francis Kelly. Their vision is to bring action to the industry, moving beyond standard practice to deliver a robust and fully debiased talent acquisition BPO focusing on equality, diversity and inclusion.

Every part of level= is driven by an understanding and energy for creating difference; a purpose and passion to ensure sport, business and society becomes fair and fully sustainable for all.

our team

a winning team

Miles LLoyd CEO/Partner

When not challenging his PB time cycling the Peaks, Miles applies the same indomitable spirit and passion to the day-to-day running of the level= of business. Having wide experience as a board adviser, CEO, director coach, and business mentor, Miles is well-versed in the workings of the staffing and recruitment sector. As a strategy/ performance/growth consultant and transformational change expert, he is the perfect person to speak to regarding inclusivity and careers in sporting business.


Francis Kelly COO/Partner

Francis spent the first 13 years of his career managing Health & Leisure Clubs across London and in Jordan before embarking on a new journey within the Recruitment sector. Sport has always been part of Francis’s life from setting up a football team on his council estate where he grew up to sponsoring sport teams across London. Francis spends his time running a Sunday league football club, playing golf and reluctantly seeing a personal trainer twice a week. Francis is married & has a young boy, Henry, named after an Arsenal legend. Francis is passionate about eradicating the bias from the recruitment process and will work tirelessly to achieve that in your organisation.


our team

a winning team

Nives Feely CFO

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Liam Parmenter Project Manager

Sport has always been an integral part of Liam’s life, from playing youth football at semi-professional level, through to over 17 years managerial experience in health, fitness and wellness.  Liam achieved a First-Class Honours Degree in Leisure Management & Football Studies, completing an FA Level 2 in Coaching Football and subsequently ran sports camps to encourage kids to become more active and increase participation for all.  A passion for keeping fit and healthy led to a successful career in leisure, initially as a Personal Trainer and Group Exercise Instructor, before progressing to manage both privately owned health clubs and within Britain’s largest gym chain. Liam also previously worked as an Area Manager at WW, leading a diverse team of 65 Coaches to support members to create healthy habits and improve their wellness.    Nowadays, Liam can be found lifting weights at the gym, attending football matches (approaching 1000 games) or reliving his youth kicking a ball around with his two young sons, whom he hopes grow up in a sporting world and society that is fully inclusive.  


our team

creating change, delivering impact

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At level=, we work tirelessly to ensure equality and inclusivity are at the forefront of sport business and the community. Innovation and evolution drive us as we strive to learn and build better for others.

Our transparent and accessible approach to talent acquisition and management ensures organisations have a truly diverse talent mix to hand; benefitting both business and society.

our DNA

passion, humanity & integrity

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Passion runs through our business, from the top down. Our enthusiasm, energy and desire for change impacts everything we do.


Integrity is the foundation on which we exist. We only work with partners who want positive change, and who share the same values of diversity, inclusion and sustainability as us.


Humanity places value on society and the community. We are committed to removing disadvantage, paying it forward, and having a positive impact on sport and society.

our goals

rights & respect for all

purpose purpose

Whether delivering social equality, sustained economic growth or building resilient infrastructures in sport, we closely align ourselves with The United National Global Goals for Sustainable Development. This is our benchmark to ensure we lead by example and make that difference.

Our goals focus on building:

These reflect our beliefs and values. We are also aligned to the Corporation initiative. B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Pending our certification, we will be a full BCorp organisation at the first anniversary of our incorporation.

why we are unique

championing action across the field

vision vision vision

We don’t tick boxes or offer token gestures. Our solutions put equality, diversity, inclusion and sustainability right up front. We make real change in sport happen.

Our bespoke technology benefits employers and provides direction for employees; we create those opportunities that build organisations, communities and teams.

We pay it forward by investing in communities and helping build grassroots initiatives to bring more people into sport.

let’s talk

here to help

We are an ambitious team that sets out to make change happen in sports business equity. If you share our passion for diversity and inclusion and want to join our journey, get in touch. We’d love to talk to you. 0208 159 8656

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Mason House 18 Lower Teddington Road Kingston KT1 4EU
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