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6 Ways to Attract More Diverse Talent this Year
Rhys Weightman

Finding the right talent for your sports company isn’t easy. Particularly in today’s market. In the last few years, the number of organisations searching for candidates has increased, and while available, skilled professionals have grown scarcer.


According to research presented by Korn Ferry, by 2030, around 85 million roles could go unfilled, simply because there aren’t enough skilled people out there to take them. At the same time, employees are becoming a lot more discerning about where they choose to work.


With endless positions now available for virtually every job role, candidates can afford to be more particular about things like company culture, benefits, and even employer branding. If you want to attract, engage, and retain the best people for your team, it could be time to update your strategy.


Here are several steps to get you started.


1. Refine Your Employer Brand

Your employer brand is what separates your company from all of the other best sports organisations competing for the same talent. It’s how you ensure you appeal to your candidates with excellent salary and benefit options, a sense of meaning, and shared values.


It is well recognised that employer branding is essential to success in today’s hiring landscape. Yet countless companies are still struggling to position themselves effectively in front of the right candidates. So, what do you need to do?


Start by defining what makes people actually want to work with you. Ask your team members what convinced them to stick with your business over the years.

  • Do you have a diversity and inclusion strategy that supports your team?
  • Various excellent opportunities for development and growth?
  • Maybe you show more empathy and support to your team than most brands, reducing the risk of burnout.


Once you know what makes you special, highlight this to your recruiting partner, put it on your website, in job descriptions, and in the content, you share across social media.


2. Work on Your Digital Presence

Having a great employer brand is fantastic when you want to attract top diverse talent, but it can’t deliver results unless you’re also positioning your branding in front of the right people. A strong digital presence is essential for any business in today’s landscape.


After all, around 79% of job seekers are using social media in their job search today, and countless candidates also use the web to search for reviews and insights into the company culture of an employer they are considering joining.


Make sure your website offers a behind-the-scenes view of everything you do as a company. Outline your values, mission statement and culture. At the same time, it’s worth making sure your careers page is optimized for diversity. Glassdoor found that 67% of job seekers see diversity as an important factor when considering companies and job offers. As a result, If your organisation is committed to EDI in the business, then be sure to shout about it.


3. Utilise Your Existing Employees

Your current staff members aren’t just crucial to the performance of your business when it comes to making sales and generating revenue. They can also help you to attract new diverse talent.


Give your employees a voice that provides potential candidates with insights into your company culture and the experiences you offer. Share stories about your staff member’s achievements on your website and social media pages. Ask team members to share links to your recent job postings when they’re active online, to help expand your reach.


4. Update Your Hiring Strategy with a Focus on Candidate Care

While the priorities of each professional in the current sports landscape can vary from one candidate to the next, virtually all job seekers are searching for one thing: empathy. They want to see evidence the employer they work with is going to keep their best interests in mind.


Show your candidates you’re going to deliver the right level of support, by implementing strategies for better candidate care into your hiring process. Think about how you can make interviews more accommodating by providing information about the interview in advance and creating structured interviews to eliminate bias. Ask yourself how you can engage with diverse candidates, by using specialist job boards within the hiring process. This could be useful if you have diversity quotas.


Remember to implement ways of staying consistently connected with your candidates throughout the hiring process too. Regular communication and personalised feedback are key to a good candidate experience.


5. Update Your Job Descriptions

Your job descriptions are one of the first things potential candidates will examine when deciding whether they want to work with you. With this in mind, it’s important to ensure you’re conveying the right information. Don’t make the mistake of putting off talented diverse employees by listing too many unnecessary or “preferred” skills.


Highlight only the characteristics and qualities you know you’re going to need most. At the same time, make sure you’re avoiding any language in your descriptions that may show unintentional bias towards a specific audience.


When writing your descriptions, don’t forget to showcase reasons why your candidates might want to work for you. Draw attention to your unique company culture, your salary package, and even the available training opportunities in place.


6. Work With A Specialist Recruitment Company

An EDI recruitment partner could be the most powerful tool you have in your arsenal when it comes to attracting new diverse talent. Not only will they help to position your business in front of the right candidates across a multitude of job boards, social media channels, and in-person events, but they can also help you to build a comprehensive talent pipeline.


That’s where Level= comes in. We focus on attracting skilled and diverse talent by creating inclusive job descriptions and engaging with diverse communities, social media groups, etc.  


But it’s not just about attracting the right candidates – it’s also about creating a level playing field for them. Instead of screening CVs, we redact all key identifiable information in favour of using work samples that test candidates on the skills needed to succeed in a role.

 

We also use a tech platform that anonymizes and randomizes answers, ensuring that the selection process is fair and unbiased. If you are looking for a better way to recruit top talent, find out here how together we can build a better, more diverse and more productive workforce.


Improve your Chances of Attracting Talent

Most business leaders know that talent in the sports space is valuable but scarce. However, the unfortunate truth according to data from McKinsey is around 82% of people don’t feel they’re prepared to hire and recruit talented staff. Updating your hiring strategy with the steps above should improve your chances of attracting the right talent in today’s competitive landscape.


Remember, if you’re looking for an extra boost, the best strategy may be to start working with a talent acquisition company like Level= to expand your reach and unlock new opportunities. 

By Rhys Weightman 05 Dec, 2023
Bullying is something no-one should have to deal with. While we often associate bullying with childhood, the reality is that bullies can follow people throughout the entire lives, impacting the performance, and culture of workplaces. While conflicts in the workplace are natural, there’s a difference between misunderstandings and clashes among teams, and consistent abuse. Although it’s important for employees to stand up for themselves, and seek assistance when dealing with bullies, HR managers and business leaders also play a role. Direct line managers, supervisors, and executives also need to implement strategies to ensure they’re creating a supportive, respectful company culture. Here’s everything you need to know about overcoming bullying in the sporting space. Defining Workplace Bullying: Identifying the Signs To overcome bullying in the sports, leisure and recreation workspace, business leaders and their employees first need to recognise the signs. Bullying can appear in a range of forms, from name calling, to the deliberate isolation of specific employees by other individuals or groups. However, the Workplace Bullying Institute (WBI) gives the concept a clear definition. It says bullying is any repeated, harmful mistreatment of one or more people by one or more perpetrators. Workplace bullying can happen both offline and online, particularly in today’s world of hybrid and remote work. It can also include: · Name calling or abusive language · Ignoring, isolating, or excluding members of staff · Belittling or making fun of an employee · Scapegoating or blaming other employees for issues · Manipulation or coercion · Spreading rumours about an employee · Aggressive or violent behavior Even business leaders can be perpetrators of bullying, when they set their employees up to fail, disregard them, or overwhelm them with menial tasks. Workplace bullying is extremely common, with 30% of Americans saying they experience this issue in their profession. Unfortunately, the side effects can be disastrous for both businesses and individuals alike. Consistent bullying can cause stress, ill health, and burnout for employees. It also harms team productivity, and increases a company’s chance of talent turnover, leading to significant skill gaps and problems with long-term performance. Handling Workplace Bullying: Global Factors Workplace bullying in the sport industry is an issue that arises all over the world. While the negative impact it has on businesses and employees is consistent wherever you are, the solutions companies and team members can use to deal with bullying vary depending on location. For instance, the UK and Australian governments have both implemented anti-bullying legislation , such as the Equality Act in the UK, and the Fair Work Act in Australia. In these regions, organizations/organisations are encouraged to implement comprehensive anti-bullying policies, outlining unacceptable behaviours, reporting procedures, and consequences for perpetrators. Employees are also encouraged to deliver training and awareness programs, to educate employees about the effects of workplace bullying and how to recognize it. In the US, workplace bullying is addressed through various channels, including legal recourse. While there are no specific federal laws against bullying, many US companies still adopt anti-bullying policies to create a safe and inclusive workspace. Additionally, the US Equal Employment Opportunity Commission shares guidelines team leaders can use to address workplace harassment and bullying. Effective Strategies for Handling Workplace Bullying Though there are different regulations and legal solutions in place for workplace bullying depending on where you are in the world, business leaders can still experiment with a range of universally effective strategies for mitigation, no matter their location. Some of the best ways to combat workplace bullying include: 1. Establish and Share Clear Policies First, it’s important to develop and communicate clear anti-bullying policies for the entire workforce. These policies should outline examples of unacceptable behaviours, as well as the potential consequences for perpetrators. Ensure team members understand which reporting mechanisms are in place to ensure they can seek out assistance if they feel harassed by another team member. All employees should have access to accessible, confidential reporting mechanisms, to help them seek out help without fear. 2. Promote a Respectful, Inclusive Culture Today’s most innovative companies are already investing in Diversity, Equity, and Inclusion initiatives, designed to create equality and respect between team members. This is important at a time when 76% of job seekers and employees believe DEI initiatives are crucial. Promoting a culture of respect and inclusion in the workplace helps to minimise the risk of bullying. Team members should be encouraged to embrace the diverse characteristics of their work mates, and reminded that harassing behavior will not be tolerated. Leaders should set examples, by consistently treating team members with dignity. 3. Invest in Training and Education Investing in educational programs in the workspace isn’t just crucial to give employees access to new technical skills or improve workplace engagement. It can also be a valuable way to promote bonds between team members, and hone soft skills. Consider investing in educational resources that focus on teaching valuable communication, collaboration, and cooperation skills. Provide team members with educational resources to help them understand the effects of bullying, and what they can do to recognise, address, and even prevent the issue. 4. Respond to Reports Correctly Simply ensuring employees in the workplace can report instances of bullying isn’t enough. Companies also need to be willing to act rapidly when an employee is facing harassment. All reports issued by team members should be investigated thoroughly, promptly, and impartially. The consequences for perpetrators should be significant, but also consistent and fair, based on the nature of the situation. Additionally, business leaders in the sport industry should ensure support is available to victims following the event. This could include offering counselling, mediation, or coaching sessions. 5. Stay Vigilant Unfortunately, even as business leaders continue to invest in initiatives to make their companies more welcoming and supportive to employees, bullying is still an issue. In today’s world of hybrid and remote work, it can be even harder to spot problems, particularly when harassment happens online, or through video meetings. To stay on top of the problem, managers and business leaders need to be vigilant about monitoring the workplace environment. Pay attention to the behaviours of employees, investigate instances of severe stress and burnout, and constantly promote team bonding. Workplace bullying is unfortunately a global, persistent issue, that requires attention from both employees, and business leaders. Addressing instances of bullying effectively isn’t just the key to creating a more attractive company culture. It’s also important to ensuring employees can feel engaged and productive at work, and helps to reduce the risk of talent turnover. The right initiatives can even help to make your business more appealing to industry talent.
By Rhys Weightman 21 Nov, 2023
Level= takes great pride in our recognition for outstanding work in the sports industry at the esteemed Football Business Awards held in London in May. We were honoured to receive the Silver Award in the Equality, Diversity, and Inclusion category. This award is a testament to our commitment to putting diversity at the core of our mission and engagement. We were in excellent company, with notable nominees including Brighton & Hove Albion FC, Aston Villa FC, Chelsea FC, Liverpool FC, and Watford FC. Our purpose is clear: to empower every sports organisation with inclusive recruitment practices designed to eliminate bias and ensure fairness in hiring decisions. We've collaborated on numerous projects with Brentford FC and The Premier League, aligning with their dedication to equality, diversity, and inclusion through our consciously inclusive approach to hiring. By proactively reaching out to diverse communities and employing a debiased process, Level= has increased the representation of underrepresented groups within these organisations. Jon Varney, CEO of Brentford FC, underscores the benefits of our anonymisation process: "We piloted an anonymous recruitment process for several executive roles within the Club. This approach has allowed numerous candidates from underrepresented groups to advance to the final stages and secure full-time contracts with us." Amy Field, The Premier League Policy Department Operations Manager, recognises the limitations of traditional recruitment methods like CV and cover letters: "It's evident that, among the multitude of applications we typically receive, we might have overlooked some candidates based solely on their work history." At Level=, we persistently challenge the conventional approach to bring about positive change in sports recruitment. Our commitment to creating a level playing field for all candidates has resulted in attracting a more diverse pool of talent, all while significantly reducing the recruitment time for dedicated hiring teams. Click here to see the organisations we have worked with
By Rhys Weightman 07 Nov, 2023
We all feel a little overwhelmed at times. Life, work, relationships, and countless other factors can make even the most organised person feel as though they’re drowning in their to-do list.
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